Mama Mio will donate £1 for every bottle of its ‘Get Waisted' body-shaping serum sold at Debenhams stores or through the Mama Mio website. The promotion was launched via social media and a viral campaign, as well as more traditional activity in magazines and newspapers. Mama Mio has targeted a donation of £10,000 for LGFB through this exciting promotion. To get involved, go, buy and "Get Waisted"!