Publicising Your Fundraising

From writing a captivating story to using social media, check out our tips and make sure everyone knows about your charity fundraiser whether you’re an individual, community group or corporate partner. If you’re organising a fundraiser for Look Good Feel Better, you’ll need to shout about it to everyone you know in order to have the most impact. It’s also helpful if you tell us what you’re planning so our team can support you by providing handy advice and materials to promote your activity.

Because every pound raised, will help ensure many more people can face cancer with confidence and that’s worth shouting about. 

Top Tips

  • Social networks like Facebook, TikTok and Instagram are a great way to spread the word. Set up an event page and invite your friends to attend. Keep everyone updated by posting photos, updating your status and linking to your online fundraising page. There are some handy tips below on how to use social media effectively.
  • Done some newsworthy fundraising? The media love to hear about fundraising heroes in their local communities. We have some template press releases for you to use and we can offer advice on approaching your local media. Contact us on [email protected] for support.
  • Put up posters – You don’t have to be there in person to promote your event – use one of our poster templates and ask if you can put them up in your local shop or church. Your venue may also be able to display a poster, or you could promote your event on their website.
  • Use the power of email – If you send lots of emails for work or socialising, use your email signature to remind people about your event and include a link to your online fundraising page.
  • Be creative – It’s important to get people’s attention. Use unusual promotional strategies to stand out from the crowd, such as competitions to win tickets, taking out an advert in your local paper and contacting community groups that are relevant to your event – this could be sport groups, parental groups or social clubs. 

Using Social Media

Our friends at Swwim Digital Agency have put together some super handy tips to help you maximise the power of social media for raising funds and awareness for Look Good Feel Better.

  • If you talk about Look Good Feel Better UK on your social media, be sure to tag the correct accounts on each platform, which means we can see your posts and others can easily find us.

@LGFBUK on Instagram

@LookGoodFeelBetterUK on Facebook

@lgfbuk on TikTok

@Look Good Feel Better UK on LinkedIn

  • Add links to the LGFB website, or your fundraising page when posting on social media. You can do this directly on platforms like Facebook and LinkedIn, but for Instagram, you need to add the link to your profile bio or you can add a link on Stories.
  • Utilise hashtags, particularly if you are posting on Instagram, TikTok or Twitter. This will help your posts be seen by more people, spreading the word about LGFB!
  • Make sure the images you post are high-quality photos/not blurring/pixelated or use graphics from our resources on the website ( 
  • As an extra pointer, on social media in general images of people are usually the more engaging than sharing graphics, so if you feel comfortable doing so then we would recommend sharing your lovely face where relevant but don’t feel pressured to!
  • Use our website about section to help you write about the charity and explain it to others.